The Hook » design http://www.visualstorydesign.com/blog Something to attract and hold the interest and attention of the user Tue, 20 Jul 2010 05:50:34 +0000 en hourly 1 http://wordpress.org/?v=3.0 Significance of designing from the gut http://www.visualstorydesign.com/blog/2009/04/designing-from-the-gut/ http://www.visualstorydesign.com/blog/2009/04/designing-from-the-gut/#comments Sun, 12 Apr 2009 23:02:00 +0000 jake http://www.visualstorydesign.com/blog/?p=34 Designing from the gut is something that has been on my mind recently. It is the ability to make an educated guess about something, how an interface should look, what the up-arrow should do, what color should a character’s shirt be for the user to feel connected with him. It’s becoming so familiar with a topic that when trying to design something you can make a pretty good guess as to the appropriate decision, and tweak the result for the best outcome.

Jesse Schell discussed this in his game design class and related it to microwaving pasta. You don’t know exactly how much it will take to reheat a dish, but you know how long it will take to overheat that dish and make it explode. You put the food in and guess how long it will take to get a little hotter. Then you test it, and see if it is the desired temperature. If not, you guess again and tweak all over again. Each time making smaller and smaller adjustments until you get the desired effect.

This is my choice way of dealing with everything. I take in as much information as I can, digest it, and figure out what it means. Seemingly unrelated things could inform something I’m working on, and I will use it.

I have been redesigning lots of things recently, and learning more and more about graphic/story/character/programming design has helped. Looking at example codes, figuring out what has worked in the past, and augmenting it for my needs. Digesting current trends, figuring out why they are indeed trends, and relating it back into the design.

There will be a new comic coming soon.

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