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	<title>Comments on: Significance of designing from the gut</title>
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	<link>http://www.visualstorydesign.com/blog/2009/04/designing-from-the-gut/</link>
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		<title>By: jake</title>
		<link>http://www.visualstorydesign.com/blog/2009/04/designing-from-the-gut/comment-page-1/#comment-4</link>
		<dc:creator>jake</dc:creator>
		<pubDate>Tue, 21 Apr 2009 02:18:45 +0000</pubDate>
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		<description>That&#039;s what I mean when I say it&#039;s more of an educated guess. With research and a strong vision, a good product can be made.</description>
		<content:encoded><![CDATA[<p>That&#8217;s what I mean when I say it&#8217;s more of an educated guess. With research and a strong vision, a good product can be made.</p>
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		<title>By: amy b</title>
		<link>http://www.visualstorydesign.com/blog/2009/04/designing-from-the-gut/comment-page-1/#comment-3</link>
		<dc:creator>amy b</dc:creator>
		<pubDate>Mon, 20 Apr 2009 22:22:54 +0000</pubDate>
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		<description>Though I appreciate the emotion of &quot;designing from the gut,&quot; I think it is a dangerous road. Designing from the gut seems a lot like designing for yourself. How do you know what color users want the shirt to be unless you do some research? I think that good design requires a strong vision, but it&#039;s gotta be backed up by innovative research methods—more than &quot;guess and tweak.&quot; You&#039;ve gotta really do some delving to find out what people want.

So I think that Jesse&#039;s method can lead to okay design; but truly great design can&#039;t come from guessing.</description>
		<content:encoded><![CDATA[<p>Though I appreciate the emotion of &#8220;designing from the gut,&#8221; I think it is a dangerous road. Designing from the gut seems a lot like designing for yourself. How do you know what color users want the shirt to be unless you do some research? I think that good design requires a strong vision, but it&#8217;s gotta be backed up by innovative research methods—more than &#8220;guess and tweak.&#8221; You&#8217;ve gotta really do some delving to find out what people want.</p>
<p>So I think that Jesse&#8217;s method can lead to okay design; but truly great design can&#8217;t come from guessing.</p>
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